Sponsor with a cause, Niine Sanitary Pads ties with Rajasthan Royals for the upcoming IPL

On the occasion of Independence Day for the country, Indian Premier League cricket team. Rajasthan Royals(RR) announced Niine sanitary Napkin Brand, as their sponsors for this year.

The RR team made this announcement on social media on 15th August with a video,

“What is independence? To be free? So why not actually be free. Leaving behind these age-old fears and defending our own decisions. It’s time to step out. Speak up. To knock over all stigmas. To reach out. To not be ashamed. The silence has gone on for too long. ‘With her, we rise’(written on the jersey). Let’s talk Periods.” Said the players in the video.

The Royals also tweeted, “The silence is deafening. The time to talk periods is now. We’re proud to announce @NiineIndia as our principal sponsor for #IPL2020. #HallaBol #RoyalsFamily.”

The Niine Logo will be printed on the back of the jersey. It will be seen on September 19th, the commencement of the tournament in the United Arab Emirates this year due to Coronavirus Pandemic.

Niine is an Indian Sanitary Napkins brand managed by Amar Tulsiyan, Founder & Director,and Co-Founders Sharat Khemka and Gaurav Bathwal.  Its aim is to provide a good quality product which is comfortable and at an affordable price to girls and women throughout the country.

Earlier today, Dream11 bags the title sponsor for IPL 2020.

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